Recent events have highlighted the importance of cyber security. 2017 saw organisations as diverse as Facebook, Equifax, and the NHS suffer large-scale data breaches, highlighting the need for more effective provisions in a number of sectors. Data risks are not solely the concern of larger organisations, either, with an estimated 34% of all 'spear phishing' hacks targeting small business through simple email and spam channels.
In a competitive online market, digital marketers are constantly looking for an edge. A vs. B data testing can provide this advantage, helping organisations assess the success of their newest online features and offers.
As businesses adapt to new cyber security threats, data security training has become a crucial professional asset. Since corporate cyber attacks typically target uninformed employees, businesses are increasingly calling upon their staff to minimize hacking risks.
If you have been looking for ways to revitalise your career or make a change, the talk around data science and the important role of data scientists in many industries may have caught your attention. However, without a new degree or time out of the workforce, it might seem that a career path adjustment is too risky of an investment for a well-established professional.
A proactive approach to professional development training will help your organisation stay on course
Professional development training can be a bit of a catch-22: you want to pursue training to further your career, but taking the time and resources to do so can make it difficult to devote your full attention to your work. However, with careful planning and the right resources, striking the perfect balance between your career and your data science training is absolutely possible.