Marketing efforts are critical to most businesses' strategies for raising awareness of themselves and their products. Given this importance, there's a real need to be able to identify successful strategies, upward and downward sales trends, and other data indicative of the ongoing effectiveness of marketing. Consequently, professionals in the sector today are increasingly seeking out training in data science to help drive their efforts.

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Food production and distribution could change forever thanks to data science

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2018 will likely be an innovative year for data science professionals Data science is an incredibly innovative and fast-paced discipline. As such, it is important to maintain an understanding of new trends in the area, especially if you are pursuing training in the field. Being aware of not only how data science is currently used, but also how it is likely to progress in the future, will help you maintain your status as a forward-thinking leader in your sector.

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Data science brings new precision to customer segmentation

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Data science is bringing quantitative precision to the hospitality industry

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A clear understanding of what data science is will help you focus your career

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