In a competitive online market, digital marketers are constantly looking for an edge. A vs. B data testing can provide this advantage, helping organisations assess the success of their newest online features and offers.
As businesses adapt to new cyber security threats, data security training has become a crucial professional asset. Since corporate cyber attacks typically target uninformed employees, businesses are increasingly calling upon their staff to minimize hacking risks.
From fraud detection to Netflix recommendations, machine learning is changing the way people interact with digital platforms. Among the most influential of data science methodologies, machine learning uses data algorithms to make predictive decisions. These data-driven platforms require the expertise of data scientists, who develop high-performing algorithms to trace patterns and predict future behaviours.