Recent events have highlighted the importance of cyber security. 2017 saw organisations as diverse as Facebook, Equifax, and the NHS suffer large-scale data breaches, highlighting the need for more effective provisions in a number of sectors. Data risks are not solely the concern of larger organisations, either, with an estimated 34% of all 'spear phishing' hacks targeting small business through simple email and spam channels.
In a competitive online market, digital marketers are constantly looking for an edge. A vs. B data testing can provide this advantage, helping organisations assess the success of their newest online features and offers.
2018 will likely be an innovative year for data science professionals Data science is an incredibly innovative and fast-paced discipline. As such, it is important to maintain an understanding of new trends in the area, especially if you are pursuing training in the field. Being aware of not only how data science is currently used, but also how it is likely to progress in the future, will help you maintain your status as a forward-thinking leader in your sector.