Recent events have highlighted the importance of cyber security. 2017 saw organisations as diverse as Facebook, Equifax, and the NHS suffer large-scale data breaches, highlighting the need for more effective provisions in a number of sectors. Data risks are not solely the concern of larger organisations, either, with an estimated 34% of all 'spear phishing' hacks targeting small business through simple email and spam channels.
Marketing efforts are critical to most businesses' strategies for raising awareness of themselves and their products. Given this importance, there's a real need to be able to identify successful strategies, upward and downward sales trends, and other data indicative of the ongoing effectiveness of marketing. Consequently, professionals in the sector today are increasingly seeking out training in data science to help drive their efforts.
Enrolling your employees in professional development training can be a great way to improve your organisation while simultaneously providing your staff with an important opportunity. This makes the selection of a course provider a critical decision – you are entrusting an institution with your human and financial resources, and you need to be confident that there will be a worthwhile return on your investment.