Study data science and give your marketing career a quantitative edge
For the ambitious, forward-thinking digital marketing expert, professional development is an ongoing process. To be the best at what you do, you need to be one step ahead of trends in the industry and always ready to learn and apply new skills and techniques for your work.
In recent years, data science has risen to the forefront of many business sectors as a leading trend in analytics and performance improvement, and can be extremely beneficial to the marketing efforts of virtually any organisation if it is leveraged by a well-trained professional. This makes it the perfect tool for marketers to add to their repertoire in order to boost their careers.
Keep reading to learn more about how studying data science can add value and momentum to your marketing career.
Study Data Science for Marketing and Give Yourself an Edge over Other Analytics Experts
One of the most pressing reasons for a professional marketer to study data science is to set themselves apart from their peers, especially with respect to analytics. Most marketers, especially those focused on the digital sphere, need to have a good grasp of analytics in order to perform their jobs well, and many marketing teams will include analytics specialists.
Data science skills can help marketers get more from analytics
Increasingly, though, marketing managers are also looking to hire data scientists. Like analytics specialists, data scientists also work with marketing analytics and quantitative methods. However, data scientists use their skills to improve organisational marketing effectiveness by building precise predictive models. By pursuing an online data science course for digital marketing, you can demonstrate not only that you have an aptitude for analytics, but also that you have the rare ability to apply these skills at a more advanced level.
Perfect Your Marketing Mix With the Guidance of Data Science
A surefire way to accelerate your career progress is by improving your job performance and the outcomes of your marketing efforts, and leveraging your data science skills to establish a more precise marketing mix for your campaigns and products is an excellent way to do this. When you study data science for marketing, you will learn how to carefully synthesise data about customer behaviour, past successes and challenges, purchasing patterns, and more. With these skills, you will be in a position to tangibly improve your performance as a marketer, impressing your employer and clients alike.
Help your team develop a better marketing mix with the insights of data science
Online Data Science Courses Give You Valuable Insight Into Machine Learning
Another way that skills in data science will help your career is by introducing you to the use of machine learning for marketing, and giving you the foundational tools you need to apply its principles to your work. Machine learning is a data analysis method that automates the process of building analytical models.
In data science courses aimed specifically at digital marketing professionals, such as the one offered by the Southampton Data Science Academy, students learn how machine learning can be used to improve customer segmentation, churn prediction, and even customer engagement. By demonstrating advanced knowledge in this area, you will have everything you need to earn a reputation as a marketing data expert, and all the career benefits that come with it.
Are you ready to claim your place as a digital marketing leader?
Contact the Southampton Data Science Academy to learn more about our online data science course for marketers.